Know exactly where your growth is coming from.
[ EARLY ACCESS ]
GLASS-BOX ATTRIBUTION & EXPLAINABLE CONFIDENCE
Platform
Everything you need to understand your growth.
When Measura resolves an attribution, it records the complete reasoning: deterministic or probabilistic match, fingerprint similarity, time delta between click and install, and a final confidence score from 0 to 100. High-confidence attributions (85+) are clearly marked. Nothing is inferred silently.
Confidence breakdown includes: match type, similarity score, time delta, IP penalty, device entropy bonus.
Generate a branded Measura short link and deploy it anywhere: a message thread, a QR code, an email, a social post, or printed material. Measura tracks the click, survives the app store install, and attributes the outcome. Deferred deep linking means the user lands exactly where you intended.
WhatsApp · QR Code · USSD · SMS · Email · Meta · Google · TikTok · Influencer · Organic · Custom
The SDK batches events locally before sending, so a dropped connection never means lost data. Every payload is gzipped, retried with exponential backoff, and queued on disk for up to 10,000 events while offline. Wi-Fi only transmission by default, because mobile data costs your users money. A WorkManager job drains that queue even after your app is closed, so an install captured on a bad connection still arrives.
Archive under 100 KB gzipped, enforced by a CI budget · APK impact about 312 KB · Offline queue 10k events · 5 retry attempts · Android 5.0+
Every event is scored against nine fraud signal rules. Each flag includes the specific signal values that triggered it, the rule that fired, the rule version, and the score contribution. You review the log. You make the call. Nothing is auto-blocked without your decision.
IP velocity · Missing UA · Bot UA · Low UA entropy · Invalid timestamp · Timestamp anomaly · Install velocity · Device farm · Missing device signals
Record campaign spend and Measura computes return on ad spend per campaign, per day, per channel, against the installs it actually attributed. Cohort retention shows how each install cohort behaves over the following 30 days. Revenue comes from your own purchase events, not an estimate.
Every figure traces back to the attributed events behind it.
Export your data from your current platform as CSV. Drop it into Measura. Column mapping is automatic. Your attribution history, cohort data, and ROAS figures transfer intact.
Supports AppsFlyer, Adjust, Branch, or custom CSV format.
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Glass-Box Attribution
How It Works
Live in five steps.
Connect your app
Add the Measura Android SDK in three lines of code. One Gradle dependency, one manifest permission, one init call. Your first event is tracked in under five minutes.
Create your campaign links
Generate a branded Measura link for any channel, and configure it in the dashboard: the fallback destination, a USSD code for phones that cannot install the app, and on Growth an Android destination with deferred deep links. Put the link in a QR code, a message, an email or print.
Events flow in
The SDK batches and sends events to the Measura ingest layer. Each is validated, deduplicated, fingerprinted, and fraud-scored before storage.
Attribution resolves
Within seconds of an install, Measura matches it to the originating click, deterministically via device ID, probabilistically via fingerprint. Confidence score computed. Full breakdown stored.
Full visibility
Installs by channel. Attribution model breakdown. Confidence distribution. Cohort retention. ROAS by campaign. Every number traceable to a source event.
Ready to see it live?
Pricing
Start free. Scale on your terms.
Plans scale with your event volume. No minimum commitments, no lock-in. Priced in USD. Billing available in USD, GBP, NGN, KES, GHS, or ZAR.
Free
Everything you need to start tracking attributions.
- Up to 100,000 events/month
- 1 Android app
- 1 workspace
- Last-click + probabilistic attribution
- Glass-box attribution log
- Short links across all channels
- 14-day data retention
Starter
For growing teams that need fraud detection and ROAS.
- Up to 5,000,000 events/month
- Up to 5 Android apps
- Up to 5 workspaces
- Fraud detection + reporting
- ROAS dashboard
- Configurable retention, up to 90 days
- Email support
Growth
RecommendedFull platform. Deep links, cohorts, campaign ROAS.
- Up to 25,000,000 events/month
- Unlimited Android apps
- Unlimited workspaces
- Deep linking + deferred deep links
- Cohort retention analytics
- Campaign spend + ROAS reporting
- Migration importer
- Priority support
Enterprise
Unlimited scale, dedicated infrastructure, SSO.
- Unlimited events
- Custom attribution windows
- Custom retention policy
- Custom fraud rule thresholds
- Dedicated solutions engineer
Priced in USD · billed in USD · GBP · NGN · KES · GHS · ZAR
Most platforms give you a result. Measura gives you the result and the reasoning behind it: confidence score, matching signals, time delta, fraud adjustments. Every attribution in the log is auditable. You know exactly which results to trust.
Get Started
Attribution that explains itself.
No black box. No silent decisions. Every attribution scored, reasoned, and auditable.